NFL x FIT Visual System Design
Client: US National Football League (NFL) Problem: More than 60% of millennials have a negative opinion of the NFL. Solution: Engage millennials with fashionably designed, out of the ordinary sports merchandise. Create a system of 32 team-specific patterns for fun NFL gear. This system of graphics for fan merchandise has been licensed by the NFL and is to be produced in the near future. Design and art direction with team members Doh Lee, Patrick Obando, Luca Schmitz and Angel Yi Wen Choong.