Waze Usercomm Email Experience
Agency: WE Codeword Client: Waze Carpool Role: UX design, UI design, illustration, animation. Problem: Our client felt their set of existing usercomms were lacking in engaging design, mobile optimization, and functionality. I worked with copy partner Chloe Finch to re-imagine the set's UX, artwork, tone, and structure. We developed separate rider and driver email experiences for Carpoolers, brought artwork to life with engaging character animation, and created a social media campaign to promote the product. Upon discovery that users were circumventing the Waze Carpool app and turning to competitor's apps to keep in touch, we also proposed an in-email messaging experience to ameliorate user problems.